02 — The Evidence · Proven Results
We replace
aesthetic guesswork
with data.
Every Mox build is grounded in behavioral research — heatmaps, webcam eye-tracking, and interviews with real users. Here's what that rigor has produced for clients facing the same challenge as TENM: a lot of content, a lot of audiences, and no room for friction.
0%
Increase in organic keyword rankings
NCS website redesign
0%
Lower bounce rate vs. industry benchmark
NCS website redesign
0%
Lift in year-end giving after redesign
Glocal Community Partners
0+
Pages migrated into a content-rich learning hub
NCS & College of Clean
The method is the differentiator. For the 7-Eleven car-wash menu, we used RealEye webcam eye-tracking to record exactly where attention landed across four design variations — and where "complexity-induced apathy" caused people to stop reading. In the legacy layout, post-test participants correctly identified top-package features only 40% of the time. The design was failing to communicate value, and no amount of polish would have revealed that without the data.
We rebuilt around "information blocking" and F-pattern reading flows — separating titles, details, and prices into distinct visual blocks and exaggerating hierarchy on the items that mattered most. The result: users began reading the right content almost immediately on screen load. We turned a confusing interface into one that guides people to what they need.
"Polish can't fix a path people can't find."
What this means for TENM
A coalition platform is a high-content environment — a curriculum hub, Blueprint for Change resources, podcast episodes, policy and platform agendas, news, and a directory of endorsing organizations across your five issue pillars. The risk is the same one the 7-Eleven study exposed: a site can look finished and still leave families and educators unable to find what they came for. Our research-first phase — heatmap tracking, screen testing, and interviews with actual community members — maps how the public really moves through your information before a single page is designed. That's how we shorten the path to the curriculum hub, reduce friction for advocates, and cut the volume of questions your staff fields after launch.
It's also why the discovery phase comes first in the timeline. The sitemap, curriculum-hub structure, and visual direction are all built on evidence and approved by your team before development begins — so the platform is intuitive on day one, not after a year of guesswork.
